Makers' Shoes

Makers' Shoes makes high fashion shoes for women based in the art district of Miami, FL. I was asked to join a team of a few friends and shoot a postcard campaign for FFaNY a shoe convention in NYC. The shoes have a huge latin feel, but break out of the latin standard. They push themselves to not be a 4 season design company, but instead present new styles and visions every month. Kind of a tall order, I think, with the amount of shoes they come out with every month.

The campaign was designed around a quick view postcard that will be handed out to general public at FFaNY in NYC, focusing on the merchant demographic. Trying to highlight style and vision of Makers' while not trying to overload the card with information and clutter. I had the privilege of working with Marc Charleston(graphic originator) and Schubert David (artistic kingpin), with the overall ship steering from Weyleen Ma (to many titles to list). The very beautiful talent was Tiffany Azmouz (also asst. stylist for the shoot) and Adriana Yanes. Taken in the streets of the Miami Art District. Despite the lack of sleep for everyone, it was an amazing day, with awesome friends and colleagues. Enjoy!